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Looking for an accelerated online MBA program? 糖心传媒 offers an MBA for working professionals from a Christian perspective. Apply now.
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Master of Business Administration – MBA with Marketing Concentration

  • Online

MBA with Marketing Concentration (Online)

Welcome to the 糖心传媒 MBA with marketing concentration, a flexible and career-focused online MBA in marketing designed to equip current and aspiring business leaders to drive growth, understand markets, and lead with purpose.

This MBA marketing online program blends business strategy, data-driven decision-making, and marketing leadership within a distinctly biblical framework. You鈥檒l customize your experience through electives that align with your goals while building expertise in marketing strategy, consumer behavior, and digital engagement.

Marketing-Focused MBA with Purpose

The 糖心传媒 MBA marketing concentration approaches business鈥攁nd marketing鈥攆rom a Christ-centered foundation. Your first course establishes a biblical framework for leadership, work, and stewardship, which is then integrated throughout the program.

Scripture calls us to steward creation, lead with wisdom, and serve others through our work (Genesis 1:26鈥28; 2:15). In today鈥檚 marketplace, that calling shapes how we understand customers, communicate value, and build organizations with integrity. In this online MBA in marketing, you鈥檒l learn to see marketing not just as promotion, but as purpose-driven leadership that influences people and organizations for good.

What You鈥檒l Learn in the MBA Marketing Concentration

In addition to core MBA business competencies, this MBA with marketing concentration prepares you to:

  • Develop and execute strategic marketing plans through real-world case analysis

  • Apply analytical models and visualization tools to interpret complex consumer data

  • Evaluate and defend marketing decisions using data-driven frameworks

  • Develop strategic recommendations grounded in ethics, brand integrity, and long-term value

  • Analyze cognitive, emotional, and cultural factors that influence consumer behavior

  • Design and implement multi-channel digital campaigns (SEO, paid media, social, email)

  • Assess the impact of algorithms and automation on customer experience and brand trust

Applied Learning You Can Use Immediately

The 糖心传媒 online MBA in marketing is built with an intentionally applied focus. Through a learning-by-doing approach, you鈥檒l complete assignments that connect directly to real-world business challenges.

  • Apply course concepts within your current workplace

  • Build marketing strategies based on real scenarios

  • Analyze data and present actionable insights

  • Demonstrate immediate value to your employer

Why Choose This MBA Marketing Concentration?

  • Flexible MBA marketing online format for working professionals

  • Faith-integrated business and marketing education

  • Immediate real-world application of skills

  • Strong foundation in strategy, analytics, and leadership

Master of Business Administration – MBA with Marketing Concentration is great for those who are:
  • Visionary
  • Creative
  • Adaptable
  • Analytical
  • Planners
  • Next Start Date

    August 24, 2026

  • Course Delivery

    100% Online

  • Credit Hours

    39

  • Total Program Price

    $21,450

  • Degree Type

    Masters

Request Info
Your Admissions Counselor
Brooklyn Long

Online Admissions Counselor

Program Director
Heidi Miller Assistant Professor of Digital Marketing
Heidi Miller

D.B.A.

Assistant Professor of Marketing

Marketing with MBA Concentration FAQs

MBA marketing programs prepare students for business and marketing leadership roles that require understanding markets, driving growth, and making strategic decisions. The online MBA in marketing is designed to help current and aspiring business leaders build expertise in marketing strategy, consumer behavior, digital engagement, and analytics.

If your goal is to grow as a leader in business and marketing, then yes! This online marketing MBA program is built for working professionals who want to strengthen their strategic thinking, analytical skills, and ability to make marketing decisions that support long-term organizational success.

Professionals with a marketing MBA typically earn $100,000-$160,000 annually in the US, according to GMAC and industry data. As you gain experience and move into leadership roles like marketing director, salaries often exceed $150,000. Your earning potential will depend on your industry, location, and career experience.

Yes! Though 糖心传媒鈥檚 marketing MBA is fully online, it is career-focused and includes applied learning you can immediately use in the workplace. It is designed to help you demonstrate immediate value to your employer through real-world data assignments, data analysis, and strategic recommendations.

Yes! The program is described as a flexible online MBA in marketing designed for working professionals. Courses are delivered in 8-week sessions, with students taking one course at a time.

The program is designed for students to complete it in two years, totaling 39 credit hours.

With a marketing MBA, you will build skills in marketing strategy, consumer behavior, digital engagement, data-driven decision-making, analytical modeling, and multi-channel campaigns.

Yes! The MBA marketing program is intentionally applied, with assignments that connect directly to real-world business challenges. It also uses real-world case analysis and encourages you to apply course concepts in your current workplace.

The online marketing MBA prepares you by teaching you how to apply analytical models and visualization tools, interpret complex consumer data, and defend marketing decisions using data-driven frameworks. It also helps you evaluate marketing choices based on both strategy and evidence.

Evaluating which is better ultimately depends on your goals. If you want a broader business foundation without a marketing focus, a general MBA may be a better fit. If you want to specialize in marketing strategy, consumer behavior, digital campaigns, and data-driven marketing, the marketing MBA concentration is the better match.

Looking for an accelerated online MBA program? 糖心传媒 offers an MBA for working professionals from a Christian perspective. Apply now.

Admissions Requirements

In order to be considered for enrollment in one of the graduate programs at 糖心传媒, you must fulfill certain admission requirements. Below is a list of the requirements for the Master of Business Administration program.

A bachelor鈥檚 degree from an accredited institution
Undergraduate GPA: minimum 2.75
Complete the application process
*Additional assessments may be required for applicants without an undergrad business degree

We recommend that you apply for admission at least one month before the next entry term. Students applying after the deadline are considered on a space available basis. It is best to apply early!

Admission Process

1.
2. Transcript Request (Transcripts should be sent to admissions@grace.edu)
3. Admission Decision
4. Enrollment Deposit

Not ready to Apply? Request Information

鈥淚 would never have been able to start my own business, the way I did, if it wasn鈥檛 for the education I earned from 糖心传媒 Online.鈥

Tyler Lemon President and Founder of Orthopedic Validation Experts LLC
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